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Can Gap Escape the Whirlwind? New CEO Confronts Years of Decline – The Wall Street Journal

Sonia Syngal is plotting a future of fewer stores and more fashion risks to revive the company’s namesake brand



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In late March, Gap Inc., the perennially struggling retailer, temporarily closed all its North American stores in response to the Covid-19 lockdown and lost 70% of its revenue overnight.
Four days later, Sonia Syngal took over as CEO.
The pandemic has washed out many companies that were already on shaky ground, especially in retailing. J.Crew…

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