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BuzzFeed Nears Deal to Go Public Via SPAC, Eyeing Digital-Media Rollup – The Wall Street Journal

Company hopes scale will make it easier to compete for ad dollars with Google, Facebook and Amazon

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BuzzFeed Inc. is close to a deal to go public through a merger with a special-purpose acquisition company, according to people familiar with the situation, part of a plan to consolidate with other players in digital media.
BuzzFeed founder and Chief Executive…

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